In this stage, you begin the initial design of your Offering. Keeping your audience in mind, you clarify the timeframe of the Offering and do a first-pass layout of the strategy, educational content, approach, and activities—how the process or program flows. Once you have a basic sense, you refine until you have a High-Level Content Outline (HLCO). Depending on the type of Offering, this may be the stage where you begin initial discussion and clarification of the venue. Attunement to Spirit’s Guidance and Inspiration is an important factor in this stage, so supporting your connection through Daily Spiritual Practice and regular WYP clearing is essential.